Misaal, the latest extension of Ayesha Somaya, marks a vibrant and inspiring new chapter in the brand’s journey. For 15 years, Ayesha Somaya has woven dreams into reality, creating elegant designs that have graced countless wardrobes. Now, with Misaal, they venture into a dynamic realm of ready-to-wear fashion, aimed at the chic and youthful spirit of working women and university students.

Misaal is more than just a new line; it is a heartfelt tribute to the energy and enthusiasm of modern life. Crafted with meticulous attention to detail and quality, each piece of Misaal is designed to infuse everyday wear with style, comfort, and a touch of sophistication. This new endeavor is special because it reflects the brand’s growth and the expansion of its vision. Ayesha Somaya sees Misaal as a symbol of new beginnings, a way to share their passion and creativity with a new generation. Misaal represents the essence of what they hold dear: elegance, simplicity, and the joy of living life to the fullest, making it a true example of happiness and comfort.

Ethos Statement

At MISAAL, we believe in more than just creating beautiful clothing; we’re on a mission to empower women to embrace their heritage with pride while expressing their individuality through fashion. Our ethos is rooted in a commitment to quality craftsmanship, ethical practices, and sustainable production methods. We strive to foster a community that celebrates diversity, inclusivity, and creativity, where every woman feels confident, empowered, and inspired to write her own story through the clothes she wears.

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